Opportunity is everywhere

December 31st, 2011

 

In my neck o’ the woods only a couple hours left until 2011 rolls out and 2012 is jubilantly ushered in.

Amid the celebration and festivity is the reflection of missed opportunities that ushering in a new year inevitably brings.

Here’s to new opportunities, new challenges, new  beginnings.  Bring it on 2012.

Awwwwwww!

November 30th, 2011

 

 

 

 

 

 

 

 

 

 

What does a picture of an adorable swan family have to do with online ventures?  Well, nothing and everything.

First of all I count it a privilege to be privy to such sheer naturally-existing beauty.  Amid the blunders, magic and beauty still abound on our planet.

That amazing internet tools make it easily possible to share such beauty, exponentially, is incredible . That’s encouraging.


Learn Online

November 30th, 2011

 

 

 

 

 

 

 

 

 

Having learned and still learning so much online it’s amazing that so many people are still clueless about online learning capability.

You can learn whatever, wherever, whenever you want.  No more restrictions because of your situation or location. Information and training is available…at your fingertips.  You can tailor training to work with or around your schedule.

Learn new skills, earn, empower yourself.  It’s so much fun.

 


Broke(n) you can fix but poor is a state of mind

October 31st, 2011

This is for the very many people working away in the background, at awesome talents…seemingly “poor’, waiting, for the right time.

“Our heroes are only truly heroic if they suffer crushing defeat — then come back from it,” Sonnenfeld says. And again, the comparisons to Edison, Ford, Disney apply: Each suffered failures before their ultimate triumphs. abc.news.go.com article on Steve Jobs

Kwai Chang Caine: When a man has nothing, it is then he is most able to raise himself up.

 

Broke does not equal “poor”.

 

 

J.K. Rowling Speaks at Harvard Commencement. Author of the best-selling Harry Potter book series, delivers her Commencement Address, The Fringe Benefits of Failure, and the Importance of Imagination,” at the Annual Meeting of the Harvard Alumni Association.   From Harvard Magazine on Vimeo.

Imagine, your head teems with vividly captivating imagery and spectacularly “rich” graphics.  You’re regularly transported to another realm…virtually.  OUTOF - THISWORLD.

Intriguing, spellbinding.  It’s awesome. It’s fun.

While being privy to such fascinating and constant action you plod along and do your best to endure the every-day mundane.  You really want to get people in on the fun and excitement to which you are transported everyday.

Dare you?  More importantly…can you?

The timing may be all wrong.  You have to bide your time, hang in there and wait for the right time before you can put it all together.

Even if on welfare is such a mind and minsdset, enveloped in such entertaining “richness”, ever really ‘poor’?  Not a chance.

Broke?  Absolutely.  Broke can and may well happen while “the right time” takes time to come around.

But poor is when you can “see” no way out and remain hopelessely trapped inside your abject circumstances, even, in your imaginings.

For sure being broke is no fun, but broke can be fixed.  A poor mindset…not so easily.


Safe-swaps and Listbuilding

October 28th, 2011

 

Safe-swaps is an interactive listbuilding community of marketers actively engaged in serious listbuilding.

Unfortunately, most people don’t start out in internet marketing by learning the imperative-to-marketing skill of listbuilding.  But that’s where it all ought to start, online or offline.

Think of it.  If you already have customers then you can much more easily sell your products or services?  Makes sense…right?

The premise of marketing is to acquire customers, clients, leads, and in online marketing the much desired traffic.  People interested in your products and/or services that you want to sell to.

It’s clear here that learning the nuts-and-bolts of building a list of interested customers is how any marketing should start.  However that is NOT what happens online.

What usually happens is newbie marketers get bombarded with all kinds of offers.  Most of these products are often too advanced for a newbie to absorb.

Every level of marketer, newbies to heavy-hitting gurus are fully involved in their listbuilding efforts at Safe-swaps.  From forming joint ventures, swapping ads, buying and selling solo ads with other listbuilders and much more, you have access to invaluable information as decisions are evaluated, discussed and the best options for effective listbuilding chosen.

It doesn’t matter how many push-button software comes along that claim you don’t need to learn the basics or ‘old school’ methods of marketing such as listbuilding.

If nothing else, learning the nuts-and-bolts will help you better appreciate any push-button software.  Kinda like, “if you don’t know your past you won’t know your future”.

Starting out with listbuilding and a list gives you an opportunity and advantage to actually sell to customers who have already expressed actionable interest in your offer.  In other words a ‘win win’.

At Safe-swaps the community of serious listbuilders while witnessing live listbuilding, as it happens, can’t be beat.  The automated tools you have to work with, helping you to build and maintain a list, are priceless.

It’s true…the money is in the list.  Click here to build and start earning from your list.


Basic Online Marketing Terms

September 30th, 2011

 

On the heels of my last post here are some common online terminology you’ll undoubtedly come across in your foray into internet marketing:

UI – User Interface  -  A system which allows interaction between people as the world wide web allows through computers.

Browser – For retrieving and accessing web pages or addresses (not to be confused with Google which is a Search Engine).

URL – Uniform Resource Locator – Finds the location of your address on the internet (usually your domain name).

Domain Name – Your domain is your website.  The domain name is the website address, e.g. anyname.com

DNS – Domain Nameserver – Assigns your domain name into identifiable groups.

RSS – Real Simple Syndication –  A way of spreading your messages by syndicating content across the web.

PDF – Portable Document Format –  File format for transferring documents online.

HTML – Hypertext Markup Language –  Type of written language for web pages read and displayed by browsers for regular                                               users.

CSS – Cascading Style Sheets –  Specific presentation or appearance of  web pages.

CMS – Content Management System – Organizes and stores your content such as WordPress, Blogger etc.

SEO – Search Engine Optimization – Strategy for improving page rankings in search results.

SERP – Search Engine Results Page – Result pages returned from entering query in the search engines.

SMO –  Social Media Optimization – Strategy for improving rankings and visibility using social media.

PPC – Pay Per Click – Payment for each click from your advertising campaign.

CPC – Cost Per Click – Cost to you of clicks considering cost of your whole advertising campaign.

CPA – Cost Per Action – payment for specific actions resulting from advertising.

CTR  - Click Through Rate  -  Percentage of clicks from your advertising.

 

 

Do I need to learn Internet Marketing Jargon?

September 30th, 2011

 

So open up your browser and enter the URL to get the downloadable PDF with SEO instructions for setting up your CMS platform to get the highest possible PR and in the top 3 of the SERPs.  And btw, the PDF is in HTML.

HUH?

I can remember when that might as well have been Chinese.  What I now refer to as online marketing ‘geekspeak’.

Did I know or think then that a simple search of the terms would have helped big time? Sure wish I had but heck no. Understand that when you’re starting out, likely, nothing seems simple.

What was clear to me was a great divide between me and what I didn’t know.

Was I daunted? You bet. Petrified in fact.  Would I ever be able to learn all this stuff?

Of course there’s all the “NOISE” from so many “experts” and a plethora of online marketing products proclaiming that you don’t need to learn anything to be successful. You can’t miss them if you try.

All claim that with just between 1-7 mouse clicks – with seven being a magic number for some reason (no idea what) – go to bed then later check your account balances and voila!. You became a millionaire while you slept and you didn’t need to do a darn thing…besides 7 mouse clicks that is. Such Crock.

Unquestionably, big profits can be earned online and fast.  Automation and leverage is the extremely profitable mechanism that drives the internet. The key word being ‘earn’ which clearly means work is involved.

There are skills to learn, hone and put in place before any mouse clicks – 1, 7 or anything in between – can earn you millions while you sleep. Not the least of these skills is a working knowledge of the terminology and jargon.

If you’re just venturing online into marketing and unfamiliar with the vernacular the jargon can seriously hamper your learning curve. It sure did mine.

And I have a background in healthcare so am familiar with jargon. But a PR in healthcare will do absolutely nothing for your PR in the SERPs in your online marketing endeavors.

Despite what the “experts” say learning the online marketing jargon will definitely improve your successful online outcome or income.

Once you get past being daunted, which you will (sooner or later) it becomes imperative that you learn the jargon, in addition to other online marketing skills.  No different from learning skills you would need for any other venture or career choice.

Besides being fun, the ability to express yourself on any subject with authority that comes from knowledge and experience is pretty cool and oh so liberating.  I had such a blast writing this post which I sure couldn’t without understanding even some of the jargon.

So yes, if you’re online and into marketing, learn the jargon, join the fun.



Too Many Blogs? – Part II

August 30th, 2011

 

Despite problems, blogs, different from other space on the virtual landscape, are inclusive. Personal input by the regular user is the uniquely distinctive and attractive feature of blogs.

People get to share their message, market themselves and efforts, add their 2-cents to the mix.  Who decides which message is not worthy or relevant?

More importantly, the vast majority of blogs represent people in the world with opportunity and enough yen to take action.  People are innovating, learning, earning, improving, impacting and empowering like never before through blogs.

Throw out the baby with the bath water?

You don’t have to surf too far online to witness the epic impact of blogs in action.  Networking and leverage made possible through blogs is priceless.  You don’t just ‘throw out the baby with the bath water’.

Photo: anniemole via Flikr

People taking opportunity and making effort to improve, success or failure regardless, is commendable.  Consider that success is defined differently by the individual.

Some peoples’ sole intent may be to make major moolah with their blogs. Others are quite thrilled to just be able to take advantage of the blogging platform for a myriad of other, less profitable, but no less commendable reasons.

The prevalence of scams has gained making money online efforts a bad rap.  However, earning money from any honest, worthy effort, including blogging, is also commendable and another great benefit that can result from blogs.

In a world rife with negativity where ‘the masses’ and especially women often feel and are routinely excluded from the mainstream, blogs provide the regular user opportunity to sparkle and shine.

Sure, the debates about who and what is more relevant will continue. However, it’s still early days yet.  Blogs are still evolving, much like everything on the internet.

People are still learning the ropes of blogging.  Hard to believe but countless people still have no idea what a blog is.

If survival of the fittest will be the final determinant of blogs that will endure in the blogosphere then it’s a moot argument that there are too many blogs.  Just as with the movies and actors, songs and singers, the ‘better blogs and bloggers’, in it for the long haul, will surely be left standing long after the dust settles…

 

Too Many Blogs? – Part I

August 26th, 2011

 

Too many blogs?

After lurking through many such blog posts and comments that’s the dismal topic of discussion seen on many prominent blogs. I’m blogging from this platform so sure, I find this topic dismal.

Most of the comments, all by bloggers, agreed with the posts.  Why are they still blogging?  Who/how to decide who gets to stay (blog) and who has to exit the blogosphere.

It’s great that some of the comments, though clearly less of them, agreed that the posts were dismal.

This subject of ‘too many blogs’ has loomed on the blogging radar for some time now.  It comes with the territory and is no different from the general perception of everything else on the internet.  Too much.

Things certainly change fast in cyberspace.  It was not so long ago that the benefits and wonders of blogging were being touted by many authority sites and prominent people online. Users were emboldened to embrace/share their passions.  Start a blog.

Blogs became increasingly user-friendly.  Throngs of users, including regular people, celebrities and big name companies, seized the unprecedented and incredible opportunity to communicate and leverage.

After all blogs were earlier social media, predating Facebook, Twitter and others.  Everything internet was trendy and evolving.

Soon blogs sprang up everywhere, proliferating the virtual landscape. Now, at this juncture, are their really too many blogs?

Are there really too many blogs?

En masse we are all of 700 billion strong .  It’s easy to say “700 billion” but a little perspective here.  According to unconfirmed sources it would take you more than 200 years to count from 1 to 700 billion. Incredible.  Too many blogs?

No, everyone on the planet can’t have or even wants to have a blog. However, a very empowering and encouraging feature of blogs is the impressive array of creativity and talent, by ‘the masses’, that they showcase.

People have made exceptional use of the blogging platform.  More than information, they are sharing their time, skill and other invaluable resources online.

That said, albeit a minority, there are also large amounts of  ill-tended, derelict blogs scattered across the virtual landscape.  As user-friendly as the blogging platform has become skills still need to be learned/honed and there are costs involved to be successful.  Not everyone is in it for the long haul.

Further, the blogging platform similar to print, broadcast and other media, has it’s fair share of shady and shoddy.  The sub-par and obnoxious content of some blogs can’t be overlooked.  The scams, inevitable.

 

Part I of two parts.  Part II coming up…


Sharing = online profits

July 31st, 2011

 

Yes, that’s really what venturing online is all about.  Determining what you already know and what you don’t know.  Learning what you need to know and taking action by applying what you learned.

Then – the fun part – sharing what you now know which can earn you (BIG) online profits.

Of course, relative to profitability, sharing online has taken on a whole new magnitude than “simply” sharing.

The lightning speed of technology changes dictate that getting the sharing right, while adhering to ever-evolving online rules and protocols, is a constant work-in-progress.

It’s no secret that sharing online can earn you major online profits. Just ask those guys over at Google and Facebook and the myriad of other entities, big and small, and even individuals.

They are ever innovating and revamping strategies to improve user experience for sharing online.  The better to boost online profits.